Work

A concept direction for Sayers built around restraint. White space used deliberately, modular layouts over traditional heroes, and a geometric “S” mark that suggests stability without spelling it out. The idea was that in a crowded IT landscape, doing less with more confidence is its own kind of statement.

Cool blues, teals, and warm neutrals ground the system. Restrained illustration and strong typography carry it across ads, web, and supporting materials. The concept explored a different direction to the one the brand ultimately took, but the thinking behind it holds up.

Leasecrunch expanded its software offering and rebranded as Crunchafi, a platform built for accounting and financial professionals. This concept leaned into something the finance space rarely attempts: warmth. Refined, calculated, and human at the same time.

The logo pairs a geometric mark with a confident wordmark. Three quadrants of a circle represent collaboration, with the missing quadrant sitting in the dot of the “i”, positioning Crunchafi as the missing piece for its users. Across social and web, modular layouts and subtle humour guide users through complexity without overwhelming them. The brand went in another direction, but the question the concept asked was a good one.