Marketwake was growing fast. The brand needed to keep up. I was on the inside, which meant I understood exactly what it had to say.
The Rebrand
Working closely with the Art Director, who led the visual direction and logo, I translated the new identity into a website that could hold the full weight of what Marketwake does. Performance marketing, creative services, and a culture worth showing off.
The Website
Case studies were the centrepiece. Rather than dropping in screenshots and calling it done, I got deep into the strategy behind each project and built custom graphics that told the story properly. Every case study I touched was designed to be understood, not just admired.
Custom interactions ran throughout, adding movement and energy without pulling focus from the work.
