Giving a Decade-Old Brand the Presence It Earned

My Role

Web Design Email Design Ad Design

The Big Picture

5Q has been protecting commercial real estate technology across the full property lifecycle for years. The brand just did not show it.

Context

The Opportunity

Cybersecurity branding defaults to the same handful of visuals. Shields, locks, dark backgrounds, an aesthetic that signals danger rather than confidence. 5Q already had the authority and depth. The refresh was about making that legible at a glance.

The Visual System

The exposed grid references architectural blueprints, a visual language CRE professionals already understand. Colours were warmed from the existing palette to bring vitality without losing authority. Rethink Sans leads headings with geometric confidence; Roboto Flex keeps body copy readable and grounded. Present without being stiff.

The Opportunity

The Visual System

The Website

The website does what a good brand refresh should: it makes the company feel like itself, just more so. Services are foregrounded clearly, the value proposition is immediate, and social proof runs throughout. The grid sits beneath everything, grounding the whole experience in the precision the work actually demands.

The Icons

Each service line got its own mark, rooted in the same square foundation, distinct enough to stand alone, cohesive enough to feel like a family. The style ties directly into the linework running through the rest of the brand.

Next Project

Yamaha