The Endless Pursuit of More
Motion Media Design
How can you inspire people to pursue more?
We push them to realise their potential through repetitive visuals and stunning imagery.
VH1 appeals to a millennial generation that has an optimistic outlook. With original shows that harken to mind over matter, they always do more.
With the Gretel rebrand and emphasizing the "plus", the rebrand will encompass endlessness. A bold and gritty repetition of lines to further evoke the #plussed aspect of VH1.
Within the video are 3 section. 1 is the network ident, the video you see at the end of adverts. 2 is how coming up sections would be treated showcasing the time, timezone, name of the show. 3 is the square version for social media.