Katly Investment Branding
How do I encompass the spirit of my sister and I for our multidisciplinary company?
By taking a look into our identities and applying that to our look and feel.
Our mark was outsourced and I built upon it by visualing the colors, typeface and patterns. Using our values and brand attributes, a poignant blue, bright pink and a joyful yellow conveys my sister and I's personalities. The Causten typeface has an excellent x-height including a clean and geometric make. The patterns are created by abstracting the words "refined" and "efficiency".