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Katly Investment Branding

Brand Design

How do I encompass the spirit of my sister and I for our multidisciplinary company?

By taking a look into our identities and applying that to our look and feel.

Our mark was outsourced and I built upon it by visualing the colors, typeface and patterns. Using our values and brand attributes, a poignant blue, bright pink and a joyful yellow conveys my sister and I's personalities. The Causten typeface has an excellent x-height including a clean and geometric make. The patterns are created by abstracting the words "refined" and "efficiency".

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